Common types of non-profit events, such as auctions, fairs and festivals, conferences, tournaments, competitions, sporting events, etc. are organized to collect funds. However, in many cases, such special events are not enough to increase the required amount of funds. Here are some tips on how to plan a non-profit fundraising event.
Select the ideal special event for your non-profit organization
While selecting a special event for your non-profit fundraiser, make sure the event is ideal for your existing resources. Organize major events, such as auction, fair, festival or home visit, if you have enough resources to manage it. However, make sure the event perfectly matches your mission and is likely to attract participants, who can be your potential long-term donors.
Attractive and affordable place
The place of the event should be attractive enough to keep your public engaged. Find a good place that suits your cause. Make sure the public can have a pleasant time and all the services and amenities they need. Check if this corresponds to your budget.
Choose add-ons to the main event
You must choose some additions to make your event exciting. In this way, you can also encourage participants to donate generously. You can arrange an auction with a dinner. You can also sell t-shirts, calendar and other things to attract donors. Dessert auction should also attract participants in large numbers.
Keep your green events
Remember that attention to environmental problems can make an attractive event for participants. By doing this, you can draw the media attention, which may strengthen your presence rate.
Select event activities carefully
Event activities help a lot to create a positive impression on your participants. To schedule your event activities, you must choose an appropriate date, which does not conflict with large holidays and popular local events. In addition, you must also allow for an adequate period to schedule the program. Special events, such as the Gala Ball, the Golf Tournament or the Benefits Concert normally take between six months and a year to prepare.
Project your promotion campaign
The promotion is an integral part of any successful event. Effective promotion can get you a higher participation rate and potential donors. You must pay attention to promoting events through the newsletter, the website and the Facebook page, which are likely to generate excitement in people about one month in advance. For media reports, you can send press releases with photos.