All aspiring musicians have one thing in common, the desire to be heard. It is one thing to create great music but if it is only you listening to it, you are not going to get very far. The music industry is a highly competitive one too, so you are going up against thousands upon thousands of other aspiring artists at any given time.
Thankfully, there are more options open to us than there used to be. In decades gone by, getting your music heard meant creating demo tapes, sending them off to record labels, studios, and radio stations. Nowadays, thanks to the internet, you can promote your own music, use platforms for others to hear it, and even enjoy a more direct route to the professionals.
We have all heard of artists that have made it big thanks to sites like YouTube. Love him or hate him, Justin Beiber is one example of a kid that turned into an overnight sensation thanks to that video streaming platform. Of course, there are millions trying to achieve the same, so using this method offers no guarantees.
Our Tip: Use Youtube marketing to ensure that your music gets heard by as many people as possible. Also, create regular content and build a following.
Those of you aspiring to be heard will have no doubt emailed numerous record labels in the hope that your music reaches the ears of industry experts. Unfortunately, there is a good chance that your music will not be heard by anyone. They receive thousands upon thousands of demo tracks on a monthly basis.
One way around this is to use music submission software such as that offered by Share Pro. When you submit music using this software, you are given a guarantee that your music will be heard by professionals. If nobody listens to your submission, you are refunded the small fee you paid to submit your music. If one of the 300 professional tastemakers at Share Pro does listen, you could receive feedback, advice, help with promotion, or even a record deal!
Our Tip: Learn how to take criticism constructively. Take on board what is said and do not take anything personally. The experts are there to help.
A musician is a brand and brands have followings. As well as creating good music, you need to develop your brand. Use social media platforms to not only share your music but also connect with other musicians, build followers, and generally boost your online presence. The more awareness you create, the more chance you have of going big when you release your next piece of musical genius.
Our Tip: Keep active and always nurture your relationships. Regular content keeps you relevant with those following you. Replying to comments and messages also shows that you are a human and will build trust with your listeners.
The Final Curtains
We are not suggesting that using the above methods will be easy. It is unlikely that you are going to turn into a superstar overnight. That said, the harder you work, and the more effort you put into using as many tools as possible, the more chance that you finally get heard by the right people. With a little bit of luck, you might just finally create the life you wanted through your music!